Monday, April 18, 2011

Global Relations

News Corporation is a globally operating company. The activities of News Corporation are conducted principally in the United States,  Europe, the UK, Australia, Asia and Latin America. In fact, News Corp was established  in Australia by Rupert Murdoch. The company entered into the British market in the 1960s and by the 1980s had become a dominant force in the U.S. market.  At this time, News Corporation went heavily into debt to subsidize its purchase of Twentieth Century Fox (in the U.S.) but by the mid-1990s News Corporation had eliminated much of that debt.

News Corporation selected holdings world wide include: 
  • A 50 percent stake (with TCI's Liberty Media) in several U.S. and global cable networks, including fxfxM and Fox Sports Net
  • 132 newspapers (primarily in Australia, Britain and the United States, including the London Times and the New York Post), making it one of the three largest newspaper groups in the world; Other publications include the Sunday Tasmanian, The Australian, The Sunday TIMES, Zondervan
  • Direct Broadcast Satellite Television, NEWS CORP owns…
    • Italy’s most popular pay-TV company, SKY Italia.
    •  British Sky Broadcastin
    • Germany’s leading Sky Deutschland
    • Asia’s TATA SKY
    • FOXTEL in Australia and New Zealand
Most recently, in a January 10, 2011 press release, it was announced that David  Fares,  is now responsible for directing and advocating News Corporation’s positions on international media, intellectual property and e-commerce policy and regulatory issues before U.S. and foreign governments as well as international organizations.
More specifically, News Corporation deals with their global relations through Gary Ginsberg, the Chairman & Executive Vice President of Global Marketing and Corporate Affairs. Ginsberg coordinates the Company’s marketing efforts around the world such as the Global Energy Initiative which features the Earth Day Concert which travels to Rome, Berlin, and Madrid.  All proceeds benefit a variety of environmental charities. 
In addition, all headquarters around the world strive to unify through sustainability practices. This includes simple solutions like lighting and automatic PC shut-down to systemic changes like installing telepresence and videoconferencing technology to reduce the need for air travel.
Wether it be through environmentally friendly practices or through the networks that News Corp acquires, the global practices that the company is envolved in are openly displayed on their Web page and are updated frequently for anyone to read.

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