Recognizing the importance of looking out for the community, News Corporation stresses its sustainable business practices, as well as its advocation for industry-wide internet safety principles.
Other ways News Corp uses the Internet and Myspace to show its consideration of the community's welfare include the ongoing endeavor since 2008 to include new online safety regulations, protections for teens and tools for parents. Protections comprise of "defaulting 16 and 17 year old users’ profiles to private and strengthening the technology that enforces the site’s minimum age of 14". A 24-hour hotline is also available to parents and teens who experience safety issues on the site. Myspace is also working with Attorneys General in the Multi-State Working Group on Social Networking representing 49 states and the District of Columbia to provide online safety public service announcements targeted at parents and free parental software reinforcing these PSA's messages.
Overall, all of News Corporation's community relations initiatives show the humane nature a major media conglomerate can achieve through working with and in the interests of its consumers.