Intro to My Fortune 500 Company: News Corp.

As the world's third-largest mass media conglomerate, News Corporation or simply News Corp. is a business owning some of the most prominent and innovative media brands. Originally based out of South Australia, the company now also resides in New York City and extends to parts of the U.K. Asia, Europe, and Latin America.

News Corp. deals with managing media inside its eight segments including: Filmed Entertainment, Television, Cable Network Programming, Direct Broadcast Satellite Television, Integrated Marketing Services, Newspapers and Information Services, Book Publishing, and Others.

News Corp's financial breakdown according to the eight media segments

News Corp's financial breakdown according to the eight media segments

From bringing James Cameron’s Avatar to the big screen, to endorsing online media moguls Hulu and Myspace and fashion-forward magazine Vogue, News Corp.’s high-end caliber company is worth about $0.97 per share. News Corp.’s 2010 Annual Reports also revealed that their full year revenues rose 8 percent to $32.8 billion, achieving a net income for the full year of $2.5 billion. Additionally, News Corporation ranks 76 of 500 on the 2010 Fortune 500 company list proving not only to be a successful company financially but prestigiously.

As of 2010, News Corp. also sold bTV, its Bulgarian terrestrial television business, to Central European Media Enterprises (CME) and acquired Skiff, LLC. In turn, Skiff, LLC. is an advertising company that delivers digital editions of traditional print media outlets such as newspapers/magazines. Today, the company continues to thrive under its founder, Chairman, and CEO, Rupert Murdoch whose long term goal for the company as stated in the 2010 News Corp. Annual Reports, "...is to harness the power of technology and today’s devices to advance the consumer media experience in totally new ways. We are committed to “reinventing” how consumers get informed...".

So as I venture further into the "renivention" of News Corporation for my university public relations class blog project, keep in mind understanding the public relations motives of a Fortune 500 business is only a few mouse clicks away.